USA Today: Onsite subscription campaigns
USA Today’s parent company Gannett was having a problem with onsite CMS and achieving higher conversion rates from visitors to their more than +100 websites that include not only USA Today but a large percent of the local newspapers in the United States.
National AUDIENCE
Gannett’s portfolio spans over 120 different local media organizations. And taps into the specific expertise of more than 3,400 journalists to distribute seamless and meaningful content over their entire network.
universal design
The creation of a universal style that could be applied across all +100 properties. For this to work it had to be flexible enough that it could adapt to the needs of different regions of the country, as well as for different seasons, holidays and promotional offers. It also had to stay simplified to a point where there was no room for opportunities to arise where the aesthetics of the brand could be diluted or technical issues could develop.
Final Product
Fully responsive subscription campaigns that function across +110 websites. Easily editable design that can quickly be adjusted for a seasonal campaign or a local event.
